DIGITAL
STRATEGY
AGENCY

Keeping up with digital technologies and incorporating
them into your day-to-day business is essential for
remaining competitive in an increasingly digital marketplace. We can do this for your business!

GET READY
FOR THE DIGITAL ECONOMY

For a business to establish presence in Digital Economy,
it needs to implement the following checklist

Domain Name

Your business needs a domain name, such as mybusiness.com which is the name of your brand, product or service. Domain names can be obtained by a Domains Registrar.

Web Site

A web site contains the content that a web browser displays when the domain name is entered on its address bar.
One or more domain names can point to the same web site.

Hosting Services

A web site is hosted on a web server and this is called Hosting.
This is the software and hardware that makes your web site operational and exposes your web site to the Internet.  

Email

You need business email accounts per domain name in order to communicate with your visitors. Emails are served by the Mail Server which can be offered by your Web Server or Google.

Security

If you sell on-line or if you have user forms, you need an SSL certificate. This provides encryption and security to your web site. Typically you need 1 certificate per domain name.

Payments

If you sell on-line your need to integrate with a Payment processor like PayPal or your bank. Accepting orders on-line and processing user forms are requires a Database.

Social Media

Web sites are published on Social Media (Facebook, Twitter, etc.) in order to attract visitors and get viral. Normally you would need to allocate a monthly budget for social media promotions.

SEO

You need to Search Engine Optimize (SEO) your site so that it provides the proper content information to search engines like Google. SEO is vital for promoting your business.

We can bring your business to the Digital Economy
by handling all the above and create your awesome customer-friendly website

CONTACT US

Does your business have a digital strategy?

As technology adoption rises across the world, your customers' expectations of your business will increase. Your customers will demand high-quality communication through the Internet and social media. Customers will also expect engaging content and on-line experiences, as well as innovative, mobile commerce tools and applications.

DIGITAL STRATEGY CHECKLIST

Digital Strategy Checklist covers 9 key actions that should be part of your on-going business planning

On-line Presence

Your on-line presence refers to how and where the community and other businesses see your business on-line. Your on-line presence includes your business website, mobile website or a campaign mini-site, social media profiles (LinkedIn, Facebook, Twitter, YouTube, etc.), corporate advertising profiles (e.g. on sites such as Yellow Pages Online), links, information, reviews or articles appearing on other businesses' websites.

Digital Marketing

Digital marketing is the promotion of your business using on-line resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms. These may include on-line banner ads, search engine marketing, Facebook ads, LinkedIn ads, blogs , guest blogs, newsletters, email marketing, mobile banner ads and e-books.

Selling On-line

Using on-line selling in your business allows customers to buy from you whenever they want, even when your shop doors are closed. Selling on-line typically helps reduce processing times internally, enabling you to focus staff elsewhere in the business.

Customer Interaction

Customer interaction is about giving customers access to your business through whatever means they prefer - a mobile device, desktop computer, traditional phone call or social media. It should require minimal effort from the customer to find the information, service or product they are looking for.

On-line Security

Online security is particularly important for small businesses and consists of four integral requirements: privacy: information exchanged must be kept from unauthorized parties, integrity: the exchanged information must not be altered or tampered with, authentication: both sender and recipient must prove their identities to each other, non-repudiation: proof is required that the exchanged information was indeed received.

Supplier Interaction

Being active in a digital economy means you have access to global and national markets to establish potential supplier relationships, as well as the capability to undertake supplier interactions more efficiently and effectively. Your business can profit from sourcing suppliers on-line - particularly if your suppliers have also embraced digital solutions to provide their products, services and quotes on-line.

Mobile-based Solutions

Integrating mobile-based solutions into your business may include strategies such as: mobile commerce: giving customers the option to transact via their mobile phone or tablet, mobile websites: responsive websites that scale down to a mobile phone's or tablet's screen size, mobile applications: purpose-built mobile applications (apps) to help users complete specific tasks. Applications can be either external (aimed at customers), or internal (i.e. aimed at staff, to help them carry out business more efficiently), or both.

Efficiencies through Technology

Using the right digital technology for the right purpose, be it hardware (tablets, computers, smart phones, servers, etc.) or software (email marketing, CRM systems, business management software), can decrease your business overhead by providing your staff with the capability to undertake their work more efficiently and effectively. Efficiencies include the ability to process data faster, retrieve information more easily and even downsize your business through the complete automation of suitable tasks. Consider how your business operates and determine which technologies will benefit your business to save time and increase your bottom line.

Cloud Computing

Cloud computing means storing and accessing data and programs over the Internet instead of on your computer's hard drive. The cloud is just a metaphor for the Internet. It is one way to increase capacity or add capabilities as you need them without investing in new infrastructure, training new staff, or licensing new software.

Your digital strategy is your roadmap for how you will use digital technologies to enhance your business practices, increase your productivity and grow your revenue

LETS TALK

MOBILE STRATEGY

Find out our Mobile Strategy Philosophy

HOW WE WORK

For most of our projects we do Scrum following this general pipeline

1

Specification

For defining the specification we perform interviews with our customers and try to understand their business and their needs.

We derive User Requirements Document (URD) and Use Cases so that we discover hidden details and challenges.

During this phase we focus on User Interface (UI) and User Experience (UX).

2

Planning

We perform Effort Estimation of our work and provide justification of effort to our clients.

We involve our customers in the Project Management process.

We use Agile Scrum and JIRA to organize our work.

3

Development

During Development phase (DEV) we build your site using the latest technologies and frameworks.

We deliver on time and on-budget.

We partition our deployment process in Functional Acceptance Testing (FAT), User Acceptance Testing (UAT) before we release the site.

OUR COMPETENCES

We are proficient with a vast array of
Web Development IDEs, SDKs and Frameworks

mobileFX™ Coconut2D

Coconut2D is an Integrated Development Environment (IDE) for HTML5 apps and games. Coconut2D integrates both with Google Chrome and node.js allowing you to write and debug the client and the server code of your projects.

Visual Studio Code

Visual Studio Code is a source-code editor developed by Microsoft for Windows, Linux and macOS. It includes support for debugging, embedded Git control and GitHub, syntax highlighting, intelligent code completion, snippets, etc.

Mobirise Builder

Mobirise Website Builder is a web design application to create and publish bootstrap responsive websites and mobile micro sites, featuring various website themes and tons of ready to use plungins, with no coding requirements.

Drupal

Drupal is an open-source content management framework written in PHP and distributed under the GNU General Public License. Drupal provides a back-end framework for at least 2.3% of all websites worldwide, ranging from personal blogs to corporate, political, and government sites.

WordPress

WordPress is an open-source content management system based on PHP & MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.

Joomla!

Joomla! is on open-source content management system for publishing web content. It is built on a model–view–controller framework that can be used independently. Joomla! is written in PHP, uses object-oriented programming techniques and software design patterns, stores data in a MySQL, MS SQL or PostgreSQL.

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