Keeping up with digital technologies and incorporating
them into your day-to-day business is essential for
remaining competitive in an increasingly digital marketplace. We can do this for your business!
The purpose of a service-based business website is to convince website visitors that they should become customers of the service company. This is done by positioning the company as a dependable, trust worthy and experienced service provider in the target market.
E-commerce is the activity of buying or selling of products on online services or over the Internet. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.
An online marketplace is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. Online marketplaces are the primary type of multi-channel ecommerce and can be a way to streamline the production process.
Front-end web development is the practice of converting data to a graphical interface, through the use of HTML5, CSS, and JavaScript, so that users can view and interact with that data using their mobile or web browsers.
Back-end systems are corporate systems that are used to run a company such as systems to manage orders, inventory and supply processing. Back-end systems support the company's back office. This system collects input from users or other systems for processing.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails.
Your business needs a domain name, such as mybusiness.com which is the name of your brand, product or service. Domain names can be obtained by a Domains Registrar.
A web site contains the content that a web browser displays when the domain name is entered on its address bar.
One or more domain names can point to the same web site.
A web site is hosted on a web server and this is called Hosting.
This is the software and hardware that makes your web site operational and exposes your web site to the Internet.
You need business email accounts per domain name in order to communicate with your visitors. Emails are served by the Mail Server which can be offered by your Web Server or Google.
If you sell on-line or if you have user forms, you need an SSL certificate. This provides encryption and security to your web site. Typically you need one certificate per domain name.
If you sell on-line you need to integrate with a Payment processor like PayPal or your bank. Accepting orders on-line and processing user forms requires a Database.
Web sites are published on Social Media (Facebook, Twitter, etc.) in order to attract visitors and get viral. Normally you would need to allocate a monthly budget for social media promotions.
You need to Search Engine Optimize (SEO) your site so that it provides the proper content information to search engines like Google. SEO is vital for promoting your business.
With more than 2.27 billion monthly users, small businesses can use Facebook in a number of ways to promote services,
increase customers and boost recognition with the right strategies. Facebook is one of the best tools for targeting a specific audience through paid campaigns.
Instagram is a place where visual expression from business inspires visible action from people around the world. From major brands to mom-and-pop shops, businesses around the world are driving proven results with Instagram.
With the right marketing plan, businesses can use the platform to create successful social media campaigns to increase sales, boost brand recognition and increase customer service. Twitter is a social media and online news platform where people communicate in short messages – up to 240 characters long – called tweets.
With over 65 million users, LinkedIn is a social network geared toward career professionals. It's a platform for promoting your home business, finding a job or freelance work, and connecting with joint venture partners.
YouTube lets businesses show their products in action. Businesses that use YouTube to allow customers to see their products in action before they buy include toy manufacturers, theme parks and theatre companies.
As technology adoption rises across the world, your customers' expectations of your business will increase. Your customers will demand high-quality communication through the Internet and social media. Customers will also expect engaging content and on-line experiences, as well as innovative, mobile commerce tools and applications.
Your on-line presence refers to how and where the community and other businesses see your business on-line. Your on-line presence includes your business website, mobile website or a campaign mini-site, social media profiles (LinkedIn, Facebook, Twitter, YouTube, etc.), corporate advertising profiles (e.g. on sites such as Yellow Pages Online), links, information, reviews or articles appearing on other businesses' websites.
Digital marketing is the promotion of your business using on-line resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms. These may include on-line banner ads, search engine marketing, Facebook ads, LinkedIn ads, blogs, guest blogs, newsletters, email marketing, mobile banner ads and e-books.
Using on-line selling in your business allows customers to buy from you whenever they want, even when your shop's doors are closed. Selling on-line typically helps reduce processing times internally, enabling you to focus staff elsewhere in the business.
Customer interaction is about giving customers access to your business through whatever means they prefer - a mobile device, desktop computer, traditional phone call or social media. It should require minimal effort from the customer to find the information, service or product they are looking for.
Online security is particularly important for small businesses and consists of four integral requirements: privacy: information exchanged must be kept from unauthorized parties, integrity: the exchanged information must not be altered or tampered with, authentication: both sender and recipient must prove their identities to each other, non-repudiation: proof is required that the exchanged information was indeed received.
Being active in a digital economy means you have access to global and national markets to establish potential supplier relationships, as well as the capability to undertake supplier interactions more efficiently and effectively. Your business can profit from sourcing suppliers on-line - particularly if your suppliers have also embraced digital solutions to provide their products, services and quotes on-line.
Integrating mobile-based solutions into your business may include strategies such as: mobile commerce: giving customers the option to transact via their mobile phone or tablet, mobile websites: responsive websites that scale down to a mobile phone's or tablet's screen size, mobile applications: purpose-built mobile applications (apps) to help users complete specific tasks. Applications can be either external (aimed at customers), or internal (i.e. aimed at staff, to help them carry out business more efficiently), or both.
Using the right digital technology for the right purpose, be it hardware (tablets, computers, smart phones, servers, etc.) or software (email marketing, CRM systems, business management software), can decrease your business overhead by providing your staff with the capability to undertake their work more efficiently and effectively. Efficiencies include the ability to process data faster, retrieve information more easily and even downsize your business through the complete automation of suitable tasks. Consider how your business operates and determine which technologies will benefit your business to save time and increase your bottom line.
Cloud computing means storing and accessing data and programs over the Internet instead of on your computer's hard drive. The cloud is just a metaphor for the Internet. It is one way to increase capacity or add capabilities as you need them without investing in new infrastructure, training new staff, or licensing new software.
For defining the specification we perform interviews with our customers and try to understand their business and their needs.
We derive User Requirements Document (URD) and Use Cases so that we discover hidden details and challenges.
During this phase we focus on User Interface (UI) and User Experience (UX).
We perform Effort Estimation of our work and provide justification of effort to our clients.
We involve our customers in the Project Management process.
We use Agile Scrum and JIRA to organize our work.
During Development phase (DEV) we build your site using the latest technologies and frameworks.
We deliver on time and on-budget.
We partition our deployment process in Functional Acceptance Testing (FAT), User Acceptance Testing (UAT) before we release the site.
Coconut2D is an Integrated Development Environment (IDE) for HTML5 apps and games. Coconut2D integrates both with Google Chrome and node.js allowing you to write and debug the client and the server code of your projects.
Visual Studio Code is a source-code editor developed by Microsoft for Windows, Linux and macOS. It includes support for debugging, embedded Git control and GitHub, syntax highlighting, intelligent code completion, snippets, etc.
Mobirise Website Builder is a web design application to create and publish bootstrap responsive websites and mobile micro sites, featuring various website themes and tons of ready to use plungins, with no coding requirements.
Drupal is an open-source content management framework written in PHP and distributed under the GNU General Public License. Drupal provides a back-end framework for at least 2.3% of all websites worldwide, ranging from personal blogs to corporate, political, and government sites.
WordPress is an open-source content management system based on PHP & MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.
Joomla! is on open-source content management system for publishing web content. It is built on a model–view–controller framework that can be used independently. Joomla! is written in PHP, uses object-oriented programming techniques and software design patterns, stores data in a MySQL, MS SQL or PostgreSQL.
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