Digital Signage & Proximity Marketing
The future of out-of-home advertising is the combination of Digital Signage and Proximity Marketing as both technologies complement each other into a powerful marketing tool that can reach consumers in ways that were never possible before. At a glance, proximity technologies can detect when consumers approach a location and broadcast personalized advertising campaigns. For example, they can pop-up offers and QR coupons on digital signage displays while consumers are passing by, or push multimedia content and branded apps directly onto consumers smartphone using Bluetooth beacons or Push Notifications.
DigiSign features were based on real commercial and marketing needs and the software was designed for industrial-class hardware that can deliver reliably your campaigns. It is an interoperable, easy to deploy and cost effective solution ideal for Malls, Shopping Centers, Airports, Cinemas, Retail Chains, Stadiums, Public Transportation, Hotels, Bus Stops, Clubs, Restaurants, Hospitals, etc. The managing and administration consoles provided are intuitive, marketing-team- and IT-team- friendly, offering fast campaign design, scheduled deployments, auditing, real-time analytics and interconnection with CRM systems.