Mobile advertising is a sub-set of mobile marketing and a type of advertising that appears on mobile devices such as smart phones and tablets that have wireless connections. mobileFX™ develops branded mobile applications where advertisements are based on individual's loyalty profile, geographic location and data collected by shopping habits.
Mobile ticketing is the process whereby customers can order, pay for, obtain and/or validate tickets using mobile phones or other mobile handsets. Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets.
Mobile health is the practice of medicine using new mobile technologies. This practice is not limited to doctors and patients using mobile devices; it includes patients, care-takers, pharmacists, or other healthcare providers making use of any digital technology: smartphones, tablets, the Internet, texting, calling, specialized applications, or monitoring devices.
Mobile learning describes education using electronic devices and digital media. It encompasses everything from traditional classrooms that incorporate basic technology to on-line universities. mLearning focuses on the mobility of the learner, interacting with portable technologies. Using mobile tools for creating learning aids and materials becomes an important part of informal learning.