What is BlueGate?

mobileFX BlueGate is a Windows XP/2000/2003/Vista software for designing Bluetooth Proximity Marketing Campaigns, deploying those campaigns on a Network of Bluegiga Access Servers and Access Points, Monitoring the Proximity Marketing Network and collecting Campaign Statistics.

Proximity Marketing Scenario

		1. With Digital Signage, Printed and Window Banners or Below Line activities, consumers are called to enable Bluetooth on their mobile phone.
		2. Within seconds, an opt-in message requesting permission for transmitting Bluetooth content appears on the screen of the consumer's mobile phone.
		3. If and only if the consumer accepts the transmission, the content is downloaded onto his/her mobile phone and the process is completed in a few seconds.

mobileFX BlueGate Software

Product Release Date: January 2009

Product Brochure
	mobileFX BlueGate Brochure
Software Downloads
	mobileFX BlueGate
Software Extensibility Components
	mobileFX BlueGate 2D DataMatrix Coupon Server Plugin
	mobileFX BlueGate Instant Win Server Plugin
Documentation - Tutorials
	mobileFX BlueGate Installation and User Guide

mobileFX BlueGate Screenshots

 
Not available yet.
 

mobileFX BlueGate Q&A

Is Proximity Marketing Legal?   In most European countries Proximity Marketing is legal as long as the Consumer is presented with the choice to reject the marketing content. This is called Opt-In and most Bluetooth Cell manufacturers implement it at Hardware level.     What are the Anti-Spam Features?   Anti-Spam features are considered those Hardware and Proximity Marketing Campaign features that take into account and respect Consumer decisions rejecting the marketing content. An important Anti-Spam feature is logging the Bluetooth Address of a Mobile Device that rejected the content and not attempting to transmit content to this device any further. This is called the Block List. What is Device Discovery?   Device Discovery is the process of discovering Bluetooth-enabled Mobile Devices by Bluetooth Cells and identifying their hardware and software capabilities in order to transmit to them appropriate Mobile Content. This is a feature of Bluetooth Cells and it is extremely vital and important for the success of a Proximity Marketing Campaign because it ensures that the right content is delivered to the right device.     What is Fallback Content?   Fallback Content is the content being transmitted to devices that cannot be identified by Device Discovery protocols and processes of a Bluetooth Cell. In a nutshell, Fallback Content must be able to load on any Mobile Device and such content are usually JPG image files.     What are OBEX Menus and Incremental Content Download?   OBEX Menus are Java applications (MIDlets) that are sent to Consumers over Bluetooth and when they run on a Mobile Device they present a Content Catalogue of files that are available on the Bluetooth Cells; such catalogues can be long lists of MP3 files, 3GP files, etc. The idea is that the Consumer can select the content file he / she wishes to download on his / her Mobile Phone over Bluetooth from the Bluetooth Cell. The process of downloading content from an OBEX Menu is called Incremental Content Download.     What is Bluetime?   Bluetime is the accumulative time of transmission of a content file by a Bluetooth Cell.     How can I measure the Success of a Proximity Marketing Campaign?   In a Proximity Marketing campaigns there are three (3) variables that are used for measuring success: the number of devices discovered, the number of devices downloaded the content and the number of devices rejected the content. With mobileFX BlueGate or mobileFX BlueSign those variables are monitored per campaign per day.     Can I remotely administer and configure Bluetooth Cells?   With mobileFX BlueGate or mobileFX BlueSign you can remotely administer and configure Bluetooth Cells as long as they are on the same LAN. Direct TCP/IP access on port 80 is required.     What do I need to start my own Proximity Marketing Business?   mobileFX offers you everything you need to start your own Proximity Marketing Business: Hardware Bluetooth Cells, Campaign Management Software (mobileFX BlueGate or mobileFX BlueSign), Content Development Tools (mobileFX Studio, mobileFX ODP Writer and mobileFX Arcadea) and Consulting & Training Services.

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